Some of Jay and Dan’s finest below:
Possibly the biggest uploader of them all was MrLogue1021. This user uploaded everything from TSN’s daily Top 10’s to all the funny moments. MrLougue1021 had a big following until early this year his account was removed. Why, we do not know. We do not know if it was TSN themselves or YouTube.
There was an outcry. Fans even made videos of the channels “passing”. What was the internet to do?
MrLouge1021 had over the course uploaded hundreds of videos around the web featuring some of TSN’s finest content. To some of you this is a stock pot of copyright infringement. Something that any corporation could employ someone to flag these videos to YouTube and get them removed. In fact a lot do.
When it comes down to it, MrLouge1021 is not posting videos to damage TSN. He is just one of their biggest advocates.
So to tackle the “problem”, what has TSN done? They employed him.
This morning on TSN’s Facebook page (and earlier on air), Jay Onrait announced that MrLouge1021 is working for TSN and will be posting all of the content via the following channels:
Talk about knowing your online audience and where you fit into that. A great example of old media adapting to new forces and a top example of changing thinking on how to tackle a problem. Well done TSN.
What are some great examples you have seen of corporations handling a potential online issue in a positive way?