Yesterday Mercedes-Benz announced the launch of mbrace2.
The apps will allow the car to publish pre-defined user information, such as what location that car is en-route to and also display which friends are nearby etc.
Mercedes-Benz states that driver will not be able to enter any text while on the move.
Mercedes-Benz has also refined their mbrace smartphone app and now includes such features as Geo Fence Alerts, which will alert the owner if the car ventures outside of a set geographic perimeter.
As good as in car web applications are, automotive manufacturers will have to tread extremely carefully with privacy, but most of all, safety.
The technology creation will be easy compared to getting the car to telematics to human integration right.
In the end changing the way the driver interacts with the car and their world will the game changer for the automotive industry, not the brand of the apps.
- Mercedes-Benz intros mbrace2 at CES, brings apps to the car (engadget.com)
- CES 2012: Mercedes launches mbrace2 telematics system (news.consumerreports.org)
- Mercedes-Benz cars can post to Facebook, but can they play FarmVille? (games.com)
- Mercedes Benz shows off connected features at CES (electronista.com)
- Facebook coming to a Mercedes near you (vator.tv)
- Mercedes-Benz Augmented Reality Apps – Enhancing the Brochure (millionsofmyles.com)